Who we are


At noran, roles are more than positions. They are living expressions of who we are, how we think, and the values that shape the way we work. 

  • Andrea Urrea Principalli

    CEO & Founder

    Andrea supports leaders and organisations in shaping transformation with clarity and empathy. With a deep sense of intuition, she guides others through periods of change and encourage development and progress by reading complex systems and uncovering hidden, limiting dynamics. With a clear, honest, and authentic communication style, she fosters trust and genuine collaboration—believing that lasting change begins with both insight and human connection.

  • Nathalie Kleiber

    Relationship Leader

    Nathalie builds strong partnerships—with heart, strategy, and always on equal footing. She has a remarkable talent for seeing the potential in others, reflecting their strengths, and guiding them to move forward. For her, real connection is the foundation of every successful collaboration.

  • Laura Saner

    Management Assistant & Organization Manager

    Laura supports leaders in their daily business and complex projects with clear focus, organisational talent, and a fine sensitivity to people. She creates structures, uncovers potential, and finds solutions before moments of change arise.

  • Claudio Principalli

    Entrepreneur - Consultant

    Claudio makes complexity understandable. Analytical and precise, he finds the best solution for his clients. With a rare ability to translate legal and strategic questions into clear, practical insight, he advises founders and entrepreneurs with both precision and empathy. He sees not just the regulations but the people behind them.

  • Claudia Krieger

    Marketing & Communications

    Claudia brings stories to life. She believes in the power of communication that not only works but also resonates. With creative clarity and emotional depth, she turns ideas into experiences.

Shaping the future of organisations is not just a vision — it is a responsibility we live every day.

Impactful

Through our work, we create lasting impact by making a tangible difference that fosters growth and delivers enduring value.

Discretion

Discretion is our core principle, handling sensitive matters with integrity, responsibility, and care.

Empathy

Our approach is rooted in empathy — understanding the real needs to design solutions that resonate.

Empowerment

We are dedicated to empowerment. Because when humans are empowered, the possibilities are limitless.

Together, we are not just anticipating what comes next — we are creating it.